Must Have Features For Your Web Site
Just don’t focus on
the home page, keywords and titles.
The first step to sales when
customers visit your site to see the products they were looking for. Of course,
search engine optimization and better rankings can’t keep your customer on your
site or make them buy. The customer having visited your site, now ensure that
he gets interested in your products or services and stays around. Motivate him
to buy the product by providing clear and unambiguous information. Thus if you
happen to sell more than one product or service, provide all necessary
information about this, may be by keeping the information at a different
page. By providing suitable and easily visible links, the customer can navigate
to these pages and get the details.
Understanding Your Target Customer
If you design a
website you think will attract clients, but you don’t really know who your
customers are and what they want to buy, it is unlikely you make much money.
Website business is an extension or replacement for a standard storefront. You
can send email to your existing clients and ask them to complete a survey or
even while they are browsing on your website. Ask them about their choices. Why
do they like your products? Do you discount prices or offer coupons? Are your
prices consistently lower than others? Is your shipping price cheaper? Do you
respond faster to client questions? Are your product descriptions better? Your
return policies and guarantees better than your competitor’s? To know your
customer you can check credit card records or ask your customer to complete a
simple contact form with name, address, age, gender, etc. when they purchase a
product.
Does your website give enough contact information?
When you sell from a website, your customer can
buy your products 24 hrs a day and also your customers may be from other states
that are thousands of miles away. Always provide contact
information, preferably on every page of your website, complete with mailing
address, telephone number and an email address that reaches you. People may
need to contact you about sales, general information or technical problems on
your site. Also have your email forwarded to another email address if you do
not check your website mailbox often. When customer wants to buy online provide
enough options like credit card, PayPal or other online payment service.
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