How to Add Meta Tags and Description to Blogger Blog for Better SEO

 

Meta tags are as important as quality contents. Many bloggers tend to ignore this wonderful feature which helps in search engine optimization. However before we start, let us look into the meaning of Meta Tag, at least.

The Meta tag in HTML is not a required tag when you are creating your web pages

Webopedia place it this way:

A special HTML tag that provides information about a web page. Unlike normal HTML tags,
meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about and which keywords represent the page’s content. Many search engines use this information when building their indices.

Is the above quote too complex for you? Here is it in a simple word:

A meta tag is a tag in the HTML that describes what your blog contents is all about. This information (tag) you provide will be used by search engines to index your blog/website, so that anyone searching for the kind of information you have on your blog/website will be able to find it in search engines.

Although we have several types of meta tags but the most important one concerning search engine optimization is the Meta tag and Meta Description which I will show you how to insert it into your blogger blog.

You should however be aware that meta tags and description is necessary if you are targeting organic traffic (and who those not, anyways).

If you are a WordPress user, it is very easy as there are various plugins that can do this for you. An effective plugin that I use personally for this purpose is the All in One SEO Plugin Pack. You can download it and install it on your WordPress blog. Then go to the Settings page to configure, enter your keywords and description and you are ready to go.

Oh… I almost forgot, this is not a WordPress tutorial. Anyways, let us head to how to implement this on our blogger blogs since there is no plugin for that on blogger.

How to Manually Insert Meta Tags into Blogger Blog

As I said earlier, it is in two shapes;

1. Meta tag – which is your blog keywords and

2. Meta description – which is your blog description.

These tags will go into the head section of your blog template. See the steps below to see how you can do this perfectly.

1. Sign into your Blogger Dashboard

2. Click Design/Layout

3. Click Edit HTML

4. Find the code below (by pressing CTRL + F):

<b:include data=’blog’ name=’all-head-content’/>

5. Insert the code below immediately after the above code:

<meta content=’INSERT YOUR KEYWORDS HERE SEPARATED BY COMMAS’ name=’keywords’/>
<b:if cond=’data:blog.pageType == “index”‘>
<meta content=’ENTER YOUR BLOG DESCRIPTION HERE’ name=’description’/>
</b:if>

6. Save the template

NOTE: Always backup your template before editing it.

After you must followed the steps above, the integrated code above will be as shown below:

<b:include data=’blog’ name=’all-head-content’/>
<meta content=’INSERT YOUR KEYWORDS HERE SEPARATED BY COMMAS’ name=’keywords’/>
<b:if cond=’data:blog.pageType == “index”‘>
<meta content=’ENTER YOUR BLOG DESCRIPTION HERE’ name=’description’/>
</b:if>

What to note in the code above:

1. Where you have “INSERT YOUR KEYWORDS HERE SEPARATED BY COMMAS“, replace it with your blog/website keywords and separate each keyword with a comma. This can be as long as possible. There is no restriction as the keywords can go. Put as many keywords as possible but do not repeat exact keyword twice – that is, no duplicate keywords.

For example; if you have a blog about “Children Backpack”, your keywords can go like this: backpack, backpacks, children bags, school backpacks, cheap backpacks, and so on.

2. Where you have “ENTER YOUR BLOG DESCRIPTION HERE“, replace it with your blog description. This should not be too long. A 160 character is enough.

For example; taking our “Children Backpack into consideration, the description can go like this:

We deals with personalized backpack for your children, toddlers in school. Cheap backpack, bags for your kids.

Did you notice something in the above examples? They all contains the keywords. So make sure both your description and keywords contains your blog keywords.

That is the update for now. Hope it helps. If you have any question or comment, pls make use of the comment box below.

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About Unknown

Amos Onyia is a professional internet marketer, blogger and affiliate living in Nigeria. Amos loves to share ideas and help people become successful on the internet. Connect with Amos on Facebook and Twitter